To be the world’s best company at creating meaningful connections between people and brands, through creativity, media and innovation.


Bronson Smithson Managing Director
Bronson Smithson Managing Director

Bronson’s experience in strategic brand development spans over 16 years and 5 continents.

He began his advertising career as a planner on Procter and Gamble at Grey Worldwide in New York City, before joining London’s Havas Worldwide team in 2004 to work across Reckitt Benckiser’s portfolio. Since then, he has served as Global Planning Director for Reckitt Benckiser Home Care, Planning Director for Havas Brazil, Planning Director for Reckitt Benckiser Latin America, Vice President of Planning Latin America, Global Planning Director for RB, and Head of Planning for Havas Worldwide in the Middle East.

In April 2016, Bronson was appointed General Manager of Havas Worldwide UAE.

Mark Fiddes Executive Creative Director
Mark Fiddes Executive Creative Director

After graduating in Philosophy Politics and Economics from Merton College, Oxford University, Mark was headhunted into a lobbying and journalism role in Washington, D.C. Returning to the UK, he joined advertising group DMB&B becoming one of the youngest creative directors in London at 28. After working at Campaign’s Agency of the Decade HHCL, he joined Havas agency EuroRSCG to head up global creative on Reckitt Benckiser and European creative on Jaguar and Bayer. Before his return to the Havas group, he was ECD at FCB London and led the global creative repositioning for Nivea. He also founded the international creative directors’ collective IdeaMotel with ex JWT ECD Charity Charity.

He’s a Fellow of the Royal Society of Arts and Honorary Lifetime Fellow of the Institute of Direct Marketing. In his other life, he writes and performs award-winning poetry, having had two books published by Templar Poetry, the most recent being The Rainbow Factory launched at Keats House, Hampstead in October.

Annie Lazarevski Global Production Director
Annie Lazarevski Global Production Director

After 11 years of working at some of the biggest advertising agencies in South Africa, Annie moved to Dubai from Havas Johannesburg where she was the Business Unit Director on the RB business. She has extensive FMCG experience and has handled brands like L’Oreal, Nestle, Unilever, Kraft, Bayer and Sanofi.

In her current role as DMV Production Director / Client Service Director on RB, Annie specializes in multi-market project management and TV production. Working on large scale projects that stretch across all markets globally including Latin America, Africa/Middle East and Asia.

Elie Khalifeh Senior Content and Production Manager
Elie Khalifeh Senior Content and Production Manager

Elie has over 10 years experience in the advertising industry.

He joined Havas in 2013, where he began working on Reckitt Benckiser as an account manager, overseeing the creation and production of campaigns for multinational brands across the region.

In 2016, Elie’s extensive production management skills, creative eye and attention to detail, took him to a new role as Havas’ Senior Content and Production Manager.

Today, Elie oversees the agency’s production on all clients across the different fields of creative – TVC, social, digital and other content.

Marta Seruya Associate Strategy Director
Marta Seruya Associate Strategy Director

Marta joined Havas Worldwide Middle East in January 2015 where she handles strategic brand development for local and regional clients across several industries such as retail banking, telecom, auto, food, luxury and beauty.

However, Marta is not new to the Havas Network.
In 2012, she joined Havas Worldwide Portugal, where she was responsible for the strategic development of key national brands such as Continente, NOS, Super Bock, Peugeot and Banco Santander.

Before joining Havas, Marta worked as a marketing executive for Metro Newspaper in Portugal. While at Metro, Marta was responsible for the implementation of local and global campaigns and developed her research & analysis skills by managing Metro’s Research Panel – Metropolitan Panel.

Marta has a BA degree in Political Science.

Nayla Sabbagh Digital Creative Director
Nayla Sabbagh Digital Creative Director

Born and raised in Lebanon, graduated with a Bachelor degree in Graphic Design, and a minor in Fashion Couture, Nayla is a multi-disciplinary designer, leading a strategical and creative approach to product experience.

She has been responsible for leading multi-disciplinary creative teams, and understanding brands’ challenges to transform them into solutions across many platforms. She believes that flexibility, adaptation, and innovation, are the pillars for growth. As technology emerged and evolved, so did she, adapting to the newest trends and even creating new one for multiple global and local brands, across industry sectors.


We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.


Big, integrated ideas across all communications platforms.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Over-the-shoulder image of a video editor in our content studio Content Studio

Our in-house studio enables live-action editorial, audio, design, animation, and digital production.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Direct Marketing

Lasting relationships are built one loyal customer at a time.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.


Tailor-made approach for the world’s most premium brands.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.


Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumers are leading-edge consumers, making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.