Social is the nexus of brands, people, content and technology. It is where creative meshes with socially designed environments and communities; where publishing breathes next to engagement and where deep analytics feeds strategy.
Video, photos, words, apps and competitions all supported by media bring the best results for full engagement, virality and getting deeper into the circle of trust of friends and family.
Havas Digital Middle East's Social Team, acts as an integrated team across all the disciplines: community managers; content producers; technology designers; client servicing; media specialists; social by design creatives; social strategy and analytics.
A major component of social is creating an open space where both the brand and its aficionados can interact. Instead of talking down with the 'yesteryear' approach, social now enables not only brands and consumers to be in direct communication vertically, but also with brands' fans to interact horizontally with other fans. A key component is to identify the space that a brand wants to create based on voice, topic, content and community building principles.
Havas Digital Middle East doesn’t see community management as an operation of “headlines” or a status update but as a full time job which brings together an understanding of digital and social conversation; content management; data analytics; technical understanding; writing skills; media knowledge and customer service. The risk of failure by placing Community Management as a “second part” of an existing role is sub-optimal for brands. This is clearly reflected by the fact that Community Management is a standalone skillset and is being asked for by our clients and partners specifically to be provided as such.
If a brand opens up to a social space and if people begin to interact, how can a brand ensure that they are listening to all of the content and conversations that are occurring?
Using keywords and analytics, a robust plan can be actioned that ensures a platform-agnostic approach is mastered and a brand can talk / listen with precision. Of course, it helps to have leading industry tools and a tight global network that shares best cases and ensures that cutting edge technology and thinking are incorporated in the time that social occurs: every moment of every day.
Reiterating the role of tools and analytics, Havas Digital Middle East's Social Team monitor a brands’ social platforms daily, monthly or quarterly with a clear presentation of community performance, competitive landscape and new social channels that should be entered.
It is essential that all possibilities are envisioned within a social plan and for those that aren't conceived, to put in place crisis management that can quickly resolve any issues.
The social intake process conducted by Havas Digital Middle East ensures that all of the aspects of Community Management are considered so that a solid foundation begins on day one and identifies the voice and topic of the community; the escalation process and crisis management; the content strategy and deep analytics to measure and refine throughout the process.
When Havas Digital Middle East Social was a little kid, we wanted to grow up and be firefighters. As such, through this thorough undertaking we hope clients respond, manage and solve issues their brand may face because they are active on social platforms.