our disciplines

SECTION MENU

Data & Analytics

Digital Analytics Architecture

Digital Analytics Architecture

Our Analytics Governance Framework ensures that data is consistent, reliable and repeatable. It provides a strong foundation for all other analytics activities and leads to confidence in making key decisions about your business.

With our Digital Analytics Architecture offering, we can help you:

- Track your key business goals (including e-commerce activities),

- Understand the issues with your website or mobile app backed with real user data,

- Uniquely identify the same user across several devices to get a full 360 degree view of an individual’s user journey,

- Tie offline data to your online activities.

Conversion Optimisation

Conversion Optimisation

Using qualitative and quantitative analysis, we can build hypotheses for improvements to your website or app performance.

By applying A/B testing technology with personalisation we can boost your KPI performance and campaign ROI.

 

Digital CRM

Digital CRM

Our Digital CRM solution combines the two most effective retention channels of Email and Social to increase your brand’s Customer Lifetime Value.

We can maximise responses and conversions by segmenting your customers and increase your customer retention rates.

 

ArtemisĀ®

ArtemisĀ®

Artemis is our proprietary global data management network with built-in analytical capability. It can process more than half a billion events each day with 100+ terabytes of stored data.

Operating for more than a decade, the Artemis platform offers decision makers deeper insight into their marketing programs and optimisation of their marketing resources.

Artemis’ smart data capabilities allow for the full attribution modelling of all marketing activity using an algorithmic, data-driven methodology.

Artemis simplifies the process of data collection and reporting at the user level to help marketers target and optimize digital campaigns through insights gained about consumer behavior such as website visits, search clicks, banner or video exposures.

 

Social Analytics

Social Analytics

Using our deep social analytics tools and methodologies, we are able to maximise and improve the engagement of community, content and strategy.

Our engagement measurement methodology helps in identifying your content's true value and increase your reach with a content-driven strategy.

Understand what worked and what didn’t; how to improve certain areas and how to drive stories, social density and content performance to those communities whose performance is in tune with the audience and brand.