Football is a shared passion that unites the youth of today, and with the spirit of the FIFA World Cup in the air, Ooredoo teamed up with brand ambassador Leo Messi to launch ‘Simply do Wonders’, a campaign aimed to enrich and connect the lives of its consumers through a shared love of the game.
Campaign objectives were to promote Ooredoo in digital, increase engagement and leverage synergies between brand ambassador Messi and the FIFA World Cup.
Strategy, creation and means implemented
Mirroring the TVC, the Simply do Wonders campaign encouraged young people from across Ooredoo’s global footprint to upload videos of their football ‘street skills’ using the hashtag #MeetMessi, for the chance to win an all-expenses-paid trip to Barcelona to meet Messi and be part of the World Cup buzz.
At the heart of the campaign was a microsite where the videos and competition would live online, a digital community with a shared passion.
With only three weeks to go live, we used Instagram to manage the majority of video uploads, keeping the microsite simple and light. An option to upload videos directly was also available, so that everyone was able to show off their ‘wonders’ with a ball.
Users could review and share the entry videos, before the best were posted on Ooredoo social channels with one entry from each market being given the experience of a lifetime.
A fully responsive design, strategic content calendar, fluid platform, and Messi’s World Cup success meant that we captivated our audience and created a home where every football fan could feel like part of the team.