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About LuxHub

LuxHub began back in 2012 and has since set out to become the regional voice for luxury intelligence and media insight. From the latest in luxury news, advertising trends, to insightful interviews, thought pieces and hot topics, our aim is to provide the region with locally produced, original content that specially has the Middle Eastern Luxury Industry as its focus.

At Havas Middle East we pride ourselves on being at the forefront of trends, developments and communications that affect and influence the Luxury Industry as a whole and its consumers. So for us, LuxHub is a digital representation of our passion to achieve this, and a space on which we can express and share our expertise, ideas and creativity for both our clients and the wider luxury and communication communities.

We hope that LuxHub can ignite change, generate excellence in local content and thought leadership in the region, and ultimately will deepen digital, luxury content engagement with the region's users.


June 2014

LuxHub Insights 2014: Digital Luxury Outlook

LuxHub Insights 2014: Digital Luxury Outlook

Luxury and the Middle East have always been synonymous with each other. So how are Luxury Brands performing digitally in the region and steering their digital properties to appeal the Middle Eastern luxury consumer?


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May 2014

A World of Luxury and Beyond…

A World of Luxury and Beyond…

Once upon a time luxury brands and companies used to do just one thing, whether that was ladies fashion, men's leather goods, skincare, fragrances, cars, hotels, retail or publishing. But over the years an abundance of brands have expanded their offerings into a multitude of different realms, far far away from what they are 'known' for.

 


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April 2014

Local Luxury Part 3: The Conclusion

Local Luxury Part 3: The Conclusion

In this final instalment of Local Luxury, we dive into social media presence and content in the region, what’s popular, what’s not and discover those who are leading the pack. And to conclude, that something needs to change!


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March 2014

LuxHub review of Emirates Man

LuxHub review of Emirates Man

Emirates Man hit the shelves and newsstands last month as a new title for ‘ambitious, successful and intelligent men in the UAE.’ From the publishers Motivate, it was launched to sit snuggly alongside Emirates Woman.


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February 2014

Local Luxury: Part 2

Local Luxury: Part 2

In this second instalment of Local Luxury, we look at the levels of local and regional website presence and content, or lack thereof, in more detail within the digital realms of luxury brands.


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January 2014

Luxury Trends for 2014

Luxury Trends for 2014

The new year is in full swing but what new luxury trends will it bring? We look into the future to predict what we think will be the next big things in the world of luxury in 2014.

 


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December 2013

Local Luxury: Part 1

Local Luxury: Part 1

Despite growing demand in the region, global luxury brands do not see localised content as a priority. In an on-going luxury study of the region, we explore the reality of this lack of local presence and the effect it is having on the region’s luxury consumer.

 


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November 2013

Benefits and Blemishes: Uncovering Online Beauty

Benefits and Blemishes: Uncovering Online Beauty

For many a year now, luxury beauty, fragrance and cosmetics have been readily available online to purchase and to cohere with this ability they are advertised on pages here, there and everywhere. There is little wonder why this is the case - they are entry level luxury products for aspiring buyers and due to their ability to be mass produced, can be advertised frequently, easily packaged, priced and popped in the post.


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October 2013

A Digital Dilemma: Does Digital Always Spell Massification for Luxury Brands?

A Digital Dilemma: Does Digital Always Spell Massification for Luxury Brands?

Luxury and mass media channels have never been comfortable bedfellows, least of all in terms of consumer accessibility. But in this rapidly evolving media landscape, how can luxury brands target the right audience without losing their brand integrity to the masses? With luxury massification on the rise, it is a challenge facing many media agency and brand alike.

 


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September 2013

Searching for Authenticity: The Debonair Diner

Searching for Authenticity: The Debonair Diner

In our Searching for Authenticity series we’ve already discussed the changing consumer attitudes and trends in luxury travel and fashion, two of the most major industries in the market. But what about restaurants and dining?

Some might say going to a restaurant part of the luxury scene and that it’s just a mundane ritual, something for a special occasion or merely a time to eat.

 


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August 2013

Searching for Authenticity: Fashion

Searching for Authenticity: Fashion

In the second instalment on our ‘Searching for Authenticity’ series, (the first piece was on Travel), we’ll be looking at how in the hugely competitive world of fashion and fabulousness the search for authentic individualism is on the rise. From those who want to stand out from the crowd, portray their fashion prowess, wealth or personality, we’ll explore how the increasing massification of luxury fashion and brands doesn’t seem to be what’s floating many peoples boats. Not to mention how some brands and consumers are staying away from this mass-produced onslaught and staying true to their own authenticity.


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July 2013

How the 5 Senses Influence Buying Behavior

How the 5 Senses Influence Buying Behavior

One of the most important auditory cues associated with any brand-name product is the brand name itself. 

Sometimes, a brand name may be perceived as lackluster, might be difficult for the consumer to pronounce, or it could convey a different meaning in a different culture...


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June 2013

Searching For Authenticity: The Experiential Traveller

Searching For Authenticity: The Experiential Traveller

Searching for something completely authentic in the luxury world is no mean feat, but it is something that is fast becoming ever more prevalent in the industry. From what was a market that exuded lavish wealth on every level we are now seeing those in the higher cash bracket looking for something beyond the excessive materialism that was once boasted..


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May 2013

Cognitive Luxury Marketing

Cognitive Luxury Marketing

Some luxury goods manufacturers may currently be on the edge of a fiscal cliff if we are to believe what The Wall Street Journal cites as “the European luxury-goods market deep in recession.” True or not, luxury marketing is a complex area affected by fluctuating economies and trends. It is, however, grounded in one constant: consumers’ instinctual attraction to that which is luxurious and special.


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April 2013

The Rise of the Savvy Luxury Shopper

The Rise of the Savvy Luxury Shopper

Fashion and frugality have never been comfortable bed-fellows, least of all in when it comes to luxury. So with rising prices and costs how have we learnt to adapt our luxury shopping habits within the financial downturn? Introducing a new savvier kind of shopper.   


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March 2013

Is more TV marketing on the horizon for fashion marketers

Is more TV marketing on the horizon for fashion marketers

Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.

Louis Vuitton dropped its first TV spot in November that... 


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February 2013

Doom or Boom for 2013?

Doom or Boom for 2013?

Higher taxes in France and the United States, slowing demand in China and Europe, counterfeiting, store overexpansion, product overexposure and over-reliance on Flash are the key issues that may hurt luxury businesses this year. But effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.


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January 2013

“Transparent” Fashion Blogging

“Transparent” Fashion Blogging

Old media often seems to portray fashion bloggers as publishers gone rogue; online personalities thirsting for free product or paid public appearances. Ruth La Ferla’s recent piece in The New York Times, “New York Fashion Week Street Style Is Often a Billboard for Brands,” suggests that it’s common practice for bloggers to accept payments from designer brands in return for wearing their product at fashion week with the goal of being shot by street style photographers.


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