Havas is heading to London for five days of inspiring thought leadership, actionable learning, and incredible entertainment at the fourth annual Advertising Week Europe.
We’ll be sharing our own insights in four sessions, covering everything from sports sponsorships to social good. Below, panelists share previews of what you can expect.
The panel will be delving into the arguments for and against the UK leaving the European Union. It’s balanced on both sides; each member of the panel will give a short elevator pitch-style summary of why they’re in or out. After this, they will then expand on their positions and consider:
The second half of the discussion will consider the in and out campaigns:
The session will be recorded as a podcast and will also be covered in an article for The Drum.
The Good Story: The biggest sports brands are targeting women via entertainment artists: Rihanna/Puma, Rita Ora/Adidas, Christy Turlington/Under Armour, Beyonce/Topshop Athletic, and more. The market for women’s sportswear is thriving, worth £8.5bn in the UK alone, not to mention that FIFA Women’s World Cup was a global ratings hit.
The Bad Story: Yet, less than 5% of sport sponsorship money goes to women’s sports and media coverage of women’s sports remains very low. The received industry wisdom remains that sponsorship is a numbers game. This is the commercial argument against women’s sports sponsorship.
Who will win out?
Before the panel discussion gets underway, The Drum will be screening a short film about their “Do It Day” event, where they challenged brands to make the world a better place in 24 hours.
The theme of our discussion will be around brands having a purpose, and how this translates to business success. Some of the areas questions will touch upon include:
Romantics think that live sports is the panacea for broadcasters to keep brand money invested in linear TV. In reality, is it that technology democratization allowing anyone to deliver content that’s driving up prices? Come join the debate to find out.